Give me information, not Data!

In one meeting where I took notes, the speaker said that good analytics come from using lots of good filters. It makes sense; however, constructing those filters is turning out to be something of a challenge. I have been running analysis on the same log files some 3 or 4 times trying to get the filtration how I want it. I think I have it figured out but I will have to wait until it gets done processing.

I was just introduced today to Microsoft’s Commerce Server 2002. This behemoth of a solution has some pretty sweet analytical tools tucked up into it. It will be a while before I can say I know what’s what on this bad boy, but it comes with out-of-the-box data warehousing. That’s huge. Unfortunately, so is the price.

As a consultant type, it is necessary for me to maintain my value by making up acronyms. My success depends on the broader adoption of the acronyms I create so without further ado, I give you: SRD.

That’s right. SRD. What does it mean? SRD = Site Raison D’etre. It is an acronym to use when describing a website’s primary function or purpose. Please add this acronym to your vocabulary, and use it all the time. Oh and give me credit, of course.